To work towards the brochure, I have got to do different methods of collection of getting brochure.
The methods which I used was:
- Face to face
- Letter
- Email
I got most of my brochures by using the face to face method, as this method was more reliable than letter/email.
To support me in my planning I used the following three brochures:
- New look
- Butlins
- Fragrance shop
All of these three brochures were different in many ways.
What did I use out of the brochure?
The techniques which I used out the brochure was watermarks as I like this because it would give a professional affect on the brochure. I also used text orientation, the reason why I used this is because I thought that its different and more eye cacthing depending on the style of font,colour and texture that I use it.
The brochure which I liked the msot was the Butlins one, the reason why I liked this is because the contents page was co-ordinated in colours. This made the brochure more effective than others.
Publication
Using publication was one of my biggest weaknesses.
The reason why it was one of my biggest weaknesses is because I could identify certain techniques such as:
- Gutters
- Window
- Orphan
- Watermarks
- Greeking & Latining
- Repeating elements
Due to this it delayed planning. So in order to make progress I researched these technical techniques. Caylated them as a favourtie on the internet so then this way if I ever need to review it again then I only have to click on the yellow star on top of the internet bar. The url/link will be saved for me to go back on it.
Also I got a book which has most of the technical techniques inside which I used as a revision guide. It was time consuming which means that I wasn't get enough work produced on the brochure research.
Another weakness was Art work sketches, this was because I can't draw.
Suggestments for improvements
For improvements in the future to help me, I would ask a year 12/13 who does art design for some techniques on drawing.
The design stage process
Using the design stage process will benefit me because of the techniques whcih can be used such as:
- Housestyles
- Master page layout
- Proof page, Proofs for reading
- Using white space
- Artwork sketches
- Text orientation
- Creating style sheets
My actions were affective because I have used the Master page layout technique for my brochure. The reason why I have used this is because it will create a layout to be carried throughout the brochure. This way it will always be repeating and it consistent, instead of taking time up and creating another page each time I need to create another page for the brochure.
Drafts for contents page
During this period I have had to design 3 initial drafts for the contents page. After I have designed the initial drafts then I have to have a meeting with Mr Chatton to let him decide on which was he prefers most. Whilst I'm in this meeting with Mr Chatton I have to take minutes which could lead to making improvements and anything he has suggested. After I have did both of these tasks I have to then produce the computer draft. This is what is going to be going into the brochure.
Mr Chatton commented on my drafts saying that I have used the technique which is called "Leading" I have used this technique because it makes my contents page look more professional.
Drafts for Page 2- Own page, Welcome page.
Whilst planning for this page, I've had to create a questionnaire. The reason why I have done this is because I'm going to ask people questions about cycling. Then after I have collected the date I am going to produce a graph which shows evidence and percentage of my questionnaire.
My weaknesses throughout this task with the questionnaire was that I didn't give multiple choice on the questionnaire. The only choice I given was yes or no. So I had to improve this because I needed to use multiple choice and some of the questions couldn't be answered without it.
